Entrance by Evidence

2021 / 05 / 04 Tue.

2021 / 07 / 18 Sun.

10:00 - 18:00

  • Venue

    MoCA Studio

  • Curator

    Yin-Chin Tsai


Online Exhibit:
Exhibition ticket is a type of voucher created for museum admission. It gives the audience the right to enter the designated site to view an exhibition and appreciate showcased works. Meanwhile, as a form of symbolic mediation for works in and events of an exhibition, before the audience see the exhibition in person, a ticket design can convey curatorial ideas, artists’ concepts, featured artworks and relevant experiences of an exhibition in advance through diverse arrangements of graphic design, incorporating these elements in an equally valuable manner into the priced ticket. For the art institution, tickets are not only mere documents based on which the income of an exhibition is calculated; and for the audience, a ticket denotes the visual expectation and sensory deployment of an upcoming exhibition. Moreover, behind the production of symbolic meaning, how is the multiple printed matter conceived and further extended for the purpose of developing exhibition souvenirs within the art institution? These are the topics that this exhibition aims to explore.

Entrance by Evidence is a special exhibition featuring ticket designs of MoCA Taipei’s exhibitions over the past two decades. Examining the abovesaid topics, the exhibition is divided into two sections, respectively defined as “Symbolic Mediation” and “Mechanism Production.” According to the various types of symbolic mediation, the former categorizes the tickets from the past twenty years based on four visual communication techniques – “Interactive Participation,” “Art Objects,” “Multiple Senses” and “Visual Graphic.” The latter, on the other hand, reveals the operation and production mechanism within MoCA Taipei and demonstrates how tickets are linked with and guide the audience’s imagination of exhibitions. With the spatial deployment/transition of two adjacent gallery rooms, the exhibition revisits the value system founded on the combination of “audience—ticket—exhibition—work—document,” and reviews MoCA Taipei’s pioneering work in the ticket design.




Yin-Chin Tsai

Yin-Chin Tsai is an art book researcher and independent curator. Born in Yilan in 1990, he now lives and works in Taipei. Tsai holds a BFA in Visual Communication Design from National Taiwan University of Arts and an MA in Applied Arts from National Chiao Tung University. He has been a visiting researcher at the Art Academy of Tsinghua University in Beijing, and has graduated from the advanced research program of Jingren Book Design. His curatorial practice and research interest revolve around artists’ books and contemporary photography books.

In 2018, he founded “PAPER MATTER” and “Artists' Books Atelier” (ABA). He also launched the first Chinese research journal featuring the subject of artists’ books. He dedicates his time to promoting the aesthetics, practice and knowledge of artists’ books and contemporary photography books in China, Taiwan and Hong Kong. He has presented and organized talks and workshops at art institutions, including Asia Art Archive, Tai Kwun Contemporary, Taipei Fine Arts Museum, National Taiwan Museum of Fine Arts, as well as numerous colleges and schools on both sides of the Strait.


Art Objects
Interactive Participation
Multiple Senses
Visual Graphic



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